
Resources

SEO Marketing is a $20 billion market and growing. As the market expands, the competition for search space and the cost of traffic goes up. You need to know the latest marketing strategies so you stay ahead of your competitors. Here are a stable of free multimedia resources to get everything you need to know about SEO and Internet Marketing. These resources are provided by industry leaders to help you drive more traffic to your site and create meaningful leads to grow your business.
SeoMoz- Rand Fishkin's website is an information hub for the search marketing industry. The site provides a bunch of free premium content, which includes a Services Marketplace, a popular SEO Blog, and SEO Tools.
Search Engine Land- Arguably the fastest, most accurate and most engaging SEO news source. While other sites offer great analysis, SELand is the best place to keep up with the search marketing industry. It updates several times a day, so you can't beat its frequency and depth of news.
SEO Book- Aaron Wall's website focuses on helping successful companies increase their profits by driving targeted traffic to their sites and improving their rankings in search engines. His blog offers useful advice on the shifting trends in the SEO industry. Much of the advice runs counter to conventional thinking, so it's often a breath of fresh air.
Search Engine Roundtable- Barry Schwarts cultivates a balanced roundup of SEO discussions from across the web. This is a great resource for busy professionals who want to stay in the loop on all the debates within the SEO marketing industry.
Search Engine Journal- The site offers a nice blend of strategic coverage and industry news.
InternetMarketing.net- This site has an array of great multimedia resources on all the latest news and strategies for SEO and the Internet Marketing industry in general. The site provides a blog, video tutorials, webinars and whitepapers that are designed for professionals looking to expand their online business.
Hubspot- Another great resource for businesses interested in online growth. Hubspot focuses primarily on the marketing aspect of the industry rather than SEO. But it is a wonderful guide for businesses looking to implement practical online marketing strategies.
Marketing Pilgrim- This is another site that often wil offer analysis counter to the conventional thinking of the established Internet Marketing companies. The contrarian views are not always correct but it helps to give you a stronger SEO knowledge base.
Conversion Marketing- Ian Laurie's website is relatively new and it's gaining popularity and credibility. As SEO Marketing becomes more competitive, there's added importance placed on conversion and return on investment. This site spends a lot of time explaining how you can improve your site's conversion. Plus, it's written in a dry, witty tone that makes it fun to read.
SEO by the Sea- Bill Slawski offers a tech-savvy perspective to SEO. He focuses on patent applications, IR papers, algorithmic search technology and other technical topics. This is for the technically curious. But if you are, it's a great resource on how SEO works.
Matt Cutt's Blog- Matt Cutts is the head of the webspam team at Google. He works for the Search Quality group, specializing in SEO issues. Cutts is probably the most trusted voice in the world of search. He's the authority on how to improve your site's visibility on Google.




