Text Link Opportunities in 2011

The benefits of text link advertising has never been greater. Sure, you’re probably thinking, I’ve heard that kind of talk before.

But in this case it happens to be very true.

As Search Engine Optimization becomes an industry standard practice, the competition for search space has gone through the roof. 3 or 4 years ago you could hire an Internet Marketing company to implement a strong, white hat SEO campaign and you’d see your site go right to the top of Google’ search rankings.

While SEO is still necessary for a site’s succees, it is not enough. SEO is not the gold mine it used to be. There are now more companies vying for those top rankings for the same keywords. That’s why you’ll often hear talk of “limited search space.” Obviously, the web is limitless. But there’s a finite number of spaces on Google’s page 1 search results, so there is a dog-eat-dog culture on the web that you have to come to terms with. The biggest companies can spend the most money on SEO tactics to secure their top rankings. So as the search space competition goes up, so does the cost for driving traffic. This is especially true if your company doesn’t have millions of bucks to spend on Internet Marketing campaigns.

In this environment, you need to find cost-effective ways to improve your site’s popularity. It does your company no good to spend a bunch of money on SEO if you will never see a strong Return on Investment (ROI). Even if your site has a top Google rankings and is driving a ton of traffic, if you are spending beyond your means then you won’t make enough money. Ultimately, Internet Marketing is all about improving your ROI and making money.

This is why text link advertising is going to be huge in 2011.

There are two groups in text link ads: the subscribers and the publishers. Subscribers buy text link ads from webmasters to back-links to their sites to boost their site’s rankings at minimal cost. As the cost and competition for traffic has gone up, buying text link ads offers subscribers with an increasingly great opportunity to boost your site’s popularity while maintaining a strong ROI.

3 or 4 years ago, it wasn’t necessary to buy text link ads. Hiring an Internet Marketing company for SEO was enough for your website. But that’s no longer the case. That’s why buying text link ads is becoming much more attractive to companies.

As more companies are looking to buy text link ads, there are more opportunities for advertisers to sell text link ads within their sites. Advertisers are usually independent website owners who are looking for ways to increase their site’s revenue stream so they can potentially live off their site. (Consider bloggers to be a prime example.)

The selling of site space for text link ads is attractive to advertisers for 2 reasons. 1) Like we said, it’s a lucrative way to make money of the content you are already producing for your site. 2) Text link ads are incorporated deep within the site, so there’s no difference in the content or presentation of the site. Thus, selling space for text link ads makes money for your site without compromising the quality of the site itself.

All of what we’ve outlined is not new, per se. Text link ads have been around the past several years. But there’s greater opportunities with the ads in 2011 because of recent web trends and increased traffic.